Professional Skills
Multidisciplinary Marketing Team Management
Non-Profit Marketing and Communications
Healthcare Marketing and Communications
Higher Education Marketing and Communications
Faith-Based Marketing and Communications
Brand Strategy
Multimedia Writing
Story Development
Decentralized Communication Management
Advertising, Media, and Public Relations
Integrated Campaign Management
C-Level/Stakeholder Consulting and Reporting
Strategic Planning and Media Buying
Vendor and Budget Management
Print Production and Quality Control
Content Development - Print, Web, Video
Social Media and Web-Based Media Management
Blog Content Marketing
Detail Oriented and Deadline Driven
Professional Tools
MAC OS and iOS
Mac Office Suite
Adobe Creative Cloud - InDesign, Photoshop, Illustrator, Light Room
Microsoft Windows and Office Suite
Canon Digital Video & Photography
Content Project Management - Wrike
Customer Relationship Management (CRM) Software - LASSO, Sherpa, ACT
Google Analytics
Drip Campaign Software - E-Campaign Pro, Constant Contact
Social Media Management - Facebook, Twitter, Instagram, LinkedIn, Pinterst, Hootsuite
Education
MBA - Marketing; Louisiana State University
B.A. English / Minor in Technical Writing; University of North Carolina at Charlotte
Professional Affiliations
American Marketing Association - Triangle Chapter
Public Relations Information Marketing Association
National Council for Marketing and Public Relations
American Institute of Graphic Arts